In the face-to-face sales process with customers, in-depth communication with customers will undoubtedly greatly promote the achievement of sales performance. After observing a lot of the salesperson and customer communication process, we found that this kind of in-depth communication rarely happens, and even many salespersons and customers look bad. So as a salesperson, how to improve the effect of communication with customers?

1. Work preparation before communicating with customers

First of all, it is necessary to determine the purpose and significance of visiting customers today, clarify the theme of communication with customers, and prepare relevant materials and props. For example, the main purpose of your visit to customers today is to recommend new cigarette products, then the topic of your communication with customers today is new cigarette products. Before the visit, you should prepare relevant knowledge about new cigarette products and new products. Knowledge of new products requires you to be aware of it, so you may make some mistakes when visiting and communicating with customers. Therefore, it is very important to be fully prepared before communicating with customers. It can improve your self-confidence and is the premise and guarantee for you to communicate with customers smoothly.

2. Be good at listening to customers and asking customers

To communicate effectively with people, we must first learn to listen to customers, because the process of communicating with customers is a mutual process. Only when you listen carefully to the customer's words, the customer will think that you respect him, the customer can listen to your words carefully, and have the opportunity to accept your views and opinions. In the process of listening, learn to understand the customer's position and the customer's needs, wishes, opinions and feelings from the customer's conversation. Of course, listening is not enough, you must also learn to ask questions skillfully. When asking, pay attention to the attitudes and taboos of customers. At the same time, it is best to learn to use some ingenious questions to find out the information you want from the customer's mouth or express some of your thoughts and opinions.

3. Learn to empathize

When salespeople visit customers, they often encounter various requests from customers, some of which are unreasonable in the eyes of salespeople. However, when you consider yourself as a customer, you will find that they are all well-founded. This is because the job responsibilities are different. The author believes that when communicating with customers, we must learn to consider issues from the perspective of customer interests, and think more about whether you can accept some of the company's business strategies and policies as a customer, whether you can accept service methods, and so on. After this series of assumptions about empathy, I believe that many customers' thoughts and reactions can be predicted by you, and you can appropriately adjust the way you communicate with customers, which will make it easier to communicate with customers. Likewise, empathy allows you to continually improve your own working methods and methods, making it easier for you to carry out every aspect of your client’s work and penetrate deeper into the client’s heart.

4. Learn to communicate with different types of customers

Frontline sales staff face hundreds of customers, each with their own personality and work style. a difficult point. Effective communication with different types of customers requires certain methods and skills. Customers can be divided into serious, casual, active, cooperative, and other types according to their level of attention and distraction when listening to others. For example, when communicating with casual clients, those clients are often not serious enough to listen to what people are talking about. They are often too busy figuring out what other people have to say next. Look for outside distractions. With this type of client, you should be succinct, articulate your views and ideas, and avoid long ramblings to avoid unpleasant clients. In short, when communicating with customers, we must learn to treat them differently according to their different characteristics, try our best to adapt to the characteristics of each other, and choose topics that have common ground. With something in common, the indifference between them gradually fades and becomes closer.

5. Other details that must be paid attention to

First, the salesperson must be sincere in the process of communicating with the customer. Only by treating each other with sincerity and courtesy can we become one with our customers.

Secondly, in the process of visiting customers, please maintain proper etiquette and try to use standard language. Don't ignore etiquette or talk to customers casually because you are familiar with customers, so as not to cause misunderstandings of individual customers and cause unnecessary trouble.

The third is to make promises, promise customers, say that you must do it, do not exaggerate, make rash assertions, otherwise customers will have a sense of distrust of you.