Everyone knows that women will definitely buy and buy when they go out, and men will not be so impulsive. This is caused by the different shopping concepts of the two genders. Men are usually more rational and restrain their consumption. So do you know what are the characteristics of men's consumption psychology?

1. Feature 1: Male consumption is more rational and decisive

One big difference between men and women is that men are more logical than women. Consume more rationally and decisively. They are good at collecting various information about a product and quickly decide which product to buy in a short period of time. When men shop, they have a clear purpose, they know what they want, and they won't be swayed by other people's thoughts. Men are easy to control their emotions, which directly enables them to calmly weigh various pros and cons when buying things, and proceed from the overall situation. These personality traits also directly affect their psychological activities in the buying process. Therefore, the formation of motives is faster than that of women, and can immediately lead to purchasing behavior. Even in a more complicated situation, such as when several purchasing motives conflict, they can be decisively dealt with and make decisions quickly.

2. Feature 2: Strong self-esteem

Men generally have strong self-esteem, and they don't pay much attention to price, product appearance, etc. when consuming, because most of them are unwilling to "calculate", and they only ask about the general situation when buying products, and do not investigate certain details, even if they buy a little bit. Faulty products, as long as they have nothing to do with the overall situation, do not care. When men buy high-end products, they are also reluctant to bargain because they also do not want others to feel stingy.

3. Feature 3: Consumption motivation is passive

Generally speaking, unlike women, men often need to take care of housework, be responsible for housekeeping, and take care of the elderly and children. Therefore, the frequency of consumption of men is not as high as that of women, and the desire to consume is not as strong as that of women, which is usually passive. Consumption motivation is often influenced by external factors, such as family requirements, colleagues' entrustment, work needs and so on. Therefore, we often see that some male consumers remember the name, style, and specification of the product they want to buy when purchasing a product. When they see that the product requirements are consistent with their own records, they will buy it, otherwise they will give up.

4. Feature 4: Consumption motivation is not easily affected by emotions

The fourth psychological characteristic of men is that they are not easily influenced by feelings, and different aesthetic differences from women will also lead to different purchases. The psychological state of men in the consumption process is often relatively calm. Unlike women, it is easy to contact and fantasize about other places when purchasing, and consumption is also impulsive and irrational, and also likes things that look good. The stable characteristics of men also make their purchase behavior more regular, and there is rarely a phenomenon of repentance and return. Moreover, men's aesthetics are significantly different from women's, which also has a great influence on the formation of their motivation. For example, some men believe that male characteristics are rough and powerful. Therefore, when they buy goods, they are often interested in goods with obvious male characteristics, such as cigarettes, alcohol, sports equipment, etc.

The above are the consumption concepts and habits of men, so it seems that they are very different from women. Both have their pros and cons, but choosing the one that suits you is the premise of consumption. Blindly following the trend is not a good phenomenon. It is relatively rare in men.